【年底优惠】

999元建站，

含域名、服务器与1年服务；

50元/月外贸上网工具，

电脑端/手机端，有售后；

5000元/年，网易外贸通单账户，

仅剩2名额；

七大维度获客、自动化邮件营销

一、圣诞节的全球属性：

外贸沟通的前提认知

二、圣诞当天核心动作：3 类客户精准运营

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（一）客户分类与渠道选择

按客户生命周期打标签（推荐用外贸捷信云获客平台的标签功能），匹配不同沟通方式：

（二）避坑提醒

• 不发 “一刀切” 群发消息，必须嵌入客户姓名、过往互动细节；

• 当天忌硬催单，“何时下单”“催付款” 等话术会引发反感，商业跟进留到节后；

• 避免宗教词汇（如 “基督降生”），用 “holiday season”“festive period” 替代，适配世俗化庆祝场景。

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三、高回复率邮件模板（一）

未联系新客户：简洁破冰型

主题：Merry Christmas! A Note from [你的公司名]

正文：

Hi [客户姓名],

Warm Christmas greetings to you and your team! As a leading supplier of [核心产品，如：eco-friendly packaging] in China, we noticed your business’s focus on [客户业务关键词，如：sustainable retail solutions].

We’ve prepared a 2026 product catalog featuring cost-saving designs (attached), and would love to explore how we can support your goals after the holidays.

Wishing you joyful moments with family this Christmas!

Best regards,

[你的名字]

[公司名 + 联系方式]

技巧：附 15 秒产品短视频链接，打开率是纯文本的 2.3 倍

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三、高回复率邮件模板（二）

已联系未合作客户：痛点关联型

主题：Christmas Wishes + Update on [客户曾询产品]

正文：

Dear [客户姓名],

Merry Christmas! I remembered you inquired about our [产品名，如：waterproof outdoor lights] last month—good news: we’ve upgraded the battery life by 30% for 2026.

Know your market faces [客户痛点，如：supply chain delays] this year; our new production line cuts lead time to 10 days, which helped [同类客户名] boost sales by 25% last quarter.

Attached is the updated quotation. Feel free to reach out when you’re back to work!

Happy holidays,

[你的名字]

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三、高回复率邮件模板（三）

已合作老客户：感恩回馈型

主题：Thank You for 2025 – Merry Christmas & 20% Off!

正文：

Hi [客户姓名],

As Christmas comes, we want to say thank you—your trust in our [合作产品] has made our 2025 truly special. The [具体订单，如：May shipment for your summer promotion] was a highlight for our team!

To show appreciation, we’re offering an exclusive 20% discount on your next order (valid till Dec 31). We’ve also reserved your favorite [产品型号] for Q1 2026.

Wishing you and your family warm holidays, and more fruitful collaboration next year!

Sincerely,

[你的名字]

[公司名]

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三、高回复率邮件模板（四）

促销 / 赠礼客户：专属关联型（定制优化版）

主题：Merry Christmas! Hope You Love the [礼品名]

正文：

Dear [客户姓名],

Happy Christmas season! We hope the [礼品名，如：silk scarf] we sent last month adds joy to your holidays—many of our partners mentioned it’s perfect for festive gatherings.

Also, as a follow-up to our Nov promotion, we’ve extended the 15% discount on [促销产品] just for you (code: XMAS15). Your usual order of [常规产品] is now in stock, ready for quick shipment.

Enjoy the holidays, and let’s connect in Jan to plan your 2026 stock!

Best,

[你的名字]

四、邮件用词黄金法则（附高频短语）

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（一）必用技巧

1. 情感化表达：用 “warm wishes”“truly grateful” 替代生硬祝福，“愿您的假期如今年成就般闪耀” 回复率超 41%；

2. 个性化锚点：嵌入 “your May order”“the scarf we sent” 等专属细节；

3. 行动引导：用 “feel free to reach out”“let’s connect in Jan” 替代 “please reply”。

（二）高回复率短语 TOP8

• Thank you for your unwavering partnership this year.（老客户专用）

• Wishing you joyful moments with family this Christmas.（通用温情版）

• We’re here to support your 2026 goals.（业务关联版）

• A small gift to say thank you for your trust.（赠礼客户）

• May the new year bring more fruitful opportunities.（展望型）

• Here’s an exclusive offer just for you.（优惠引流）

• Remember you asked about [product]?（唤醒记忆）

• Warmest greetings from [公司名] team.（团队背书）

（三）禁忌清单

❌ 避免 “force you to order”“hurry up” 等压迫性词汇；

❌ 不用宗教指向性语言（如 “Jesus’s birthday”）；

❌ 忌堆砌产品参数，节日邮件业务内容占比不超 30%。