外贸交流群福利（文末扫码进群）
免费赠送【2025年春季137届广交会采购商名录-35个行业10w+家】；
不定期免费帮查海关数据、免费邮箱验证等；
分享全球市场攻略、外贸行业基础知识、外贸行业开发技巧、海外社媒小知识等内容；
在真实的市场环境中，各行业的优质采购商往往都拥有稳定的供应商体系。对于外贸从业者而言，掌握从同行手中争取客户、夺取订单的技巧，是在当下激烈竞争中实现生存与发展的关键能力。并且，当你深入理解并具备这种思维与能力后，还能更好地维护自己的老客户资源。
接下来，我们直接进入实战主题，为你解密从同行处抢夺客户的具体方法，以及实际操作中会用到的邮件模板。
一、核心方法论框架
（一）市场洞察与客户画像构建
①借助专业市场调研工具（我司外贸获客平台，尤其目标市场在美国、南美、俄罗斯、东南亚等数据全公开的国家），精准剖析竞争对手的客户分布；
②根据客户官网/社媒动态，分析其产品特点，公司动态甚至关键人员；
③深入挖掘客户兴趣偏好、实际需求与业务痛点；（我司国外采购商调查业务）
④全方位评估竞争对手短板，涵盖产品品质、定价策略、服务水平及交付时效等维度；
（二）差异化价值体系打造
①提供超越竞争对手的产品或服务体验；
②从产品质量、价格优势、售后保障等关键领域，塑造显著竞争优势；
（三）精准触达潜在客户
①综合运用领英、邮件、电话等渠道，直接对接目标客户；
②深度了解客户现有供应商合作情况，针对性提供解决方案；
（四）信任关系培育与品牌塑造
①通过实际行动展现专业能力与履约可靠性；
②提供免费样品试用或服务体验期，降低客户决策门槛；
（五）长期有效客户关系维护
①保持规律沟通频率，尊重客户决策节奏；
②定期推送行业前沿资讯与市场动态，强化专业形象；
二、实战案例与邮件模板示范
以纺织产品销售为例，详述从同行A手中争取客户B的
完整流程及沟通话术
步骤1：前期准备阶段
通过大数据平台、社媒平台等收集客户B企业信息，全面分析其采购品类、现有供应商合作情况，精准定位客户需求痛点与业务诉求。
步骤2：价值主张设计
围绕以下核心优势，构建差异化竞争策略：
a.更卓越的产品品质；
b.更具吸引力的价格体系；
c.更高效的交货周期；
d.更完备的售后保障；
步骤3：第一次联系
邮件示例 初次联系：
Subject: Exploring Potential Collaboration - High-Quality Textiles from [Your
Company Name]
Dear [Customer Name],
I hope this email finds you well. My name is [Your Name], and I am with [Your
Company Name], a leading manufacturer and supplier in the textile industry.
We have been providing top-notch textiles to various companies worldwide
and have built a reputation for quality and reliability.
I recently came across [Customer Company Name] and was impressed by your
portfolio. I believe that our high-quality textiles can add great value to your
product line. I'd love the opportunity to discuss how we can potentially
collaborate and meet your specific textile needs.
Would you be available for a brief call next week to explore this further?
Please let me know a convenient time, and I will arrange the details.
Thank you, and I look forward to the possibility of working together.
Best regards,[Your Full Name]
[Your Position]
[Your Contact Information]
[Your Company Website]
步骤 4：详细沟通和提供解决方案
邮件示例 提供解决方案：
Subject: Tailored Solutions for Your Textile Needs - [Your Company Name]
Dear [Customer Name],
Thank you for taking the time to speak with me recently. It was a pleasure to learn more about [Customer Company Name] and your needs in the textile sector.
Based on our discussion, I’ve tailored a proposal that highlights how [Your
Company Name] can address the specific challenges and requirements you
currently face:
1. Higher Quality Assurance: Our products undergo rigorous quality checks to ensure they meet the highest standards.
2. Competitive Pricing: We offer competitive rates without compromising on quality.
3. Faster Delivery: Our efficient logistics system allows us to promise quicker turnaround times.
4. Superior Customer Service: We provide dedicated after-sales support to
ensure your satisfaction.
I’ve attached a detailed proposal and some samples of our products for yourreview. I am confident that our solutions will meet your needs and exceed yourexpectations.
Would you have some time later this week to go over the proposal in detail?
I’d be happy to answer any questions you may have and discuss the next
steps.
Looking forward to your positive response.
Best regards,[Your Full Name]
[Your Position]
[Your Contact Information]
[Your Company Website]
步骤 5：提供样品和信任保障
邮件示例 提供样品和试用：
Subject: Sample Dispatch & Trial Run - [Your Company Name]
Dear [Customer Name],
I hope this message finds you well. As part of our commitment to ensuring
quality and customer satisfaction, I am pleased to inform you that we have
dispatched a set of sample textiles based on our previous discussions.
We understand that choosing a new supplier is a significant decision, and we want you to have complete confidence in our products. These samples should reach you by [expected date], and we encourage you to evaluate them thoroughly.Additionally, we are offering a trial run, where you can place a small order to test our product's performance in your production cycle. This trial is completely risk-free and comes with our full support.
Please let me know if there are particular aspects of the samples you would like us to focus on or any additional information you may need.
Looking forward to hearing your thoughts.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
[Your Company Website]
步骤 6：长期跟进
邮件示例 长期跟进和行业资讯
Subject: Industry Insights and Continued Support - [Your Company Name]
Dear [Customer Name],
I hope all is well with you. I wanted to share some recent trends and insights in the textile industry that might be of interest to [Customer Company Name].
Understanding the latest market shifts can be valuable for making informed business decisions.
[Insert relevant industry information, trends, and news.]
Furthermore, I wanted to check in and see how you are finding the samples and trial run. Your feedback is crucial to us, and we strive to continuously improve our products and services to meet your needs.
Please feel free to reach out if you have any questions or require additional information. We are here to support you in any way we can.
Looking forward to your feedback.
Best regards,
[Your Full Name][Your Position]
[Your Contact Information]
[Your Company Website]
通过这个连续且有策略的过程，你不仅能够展示你的产品优势，还能建立起信任，最终赢得客户的青睐和合作。
这些邮件示例提供了一个与客户沟通的全面框架，在实际应用过程中，应根据具体情况进行调整和应用。千万不要生搬硬套，分享是为了帮助对思维的拓展和节奏的参考。
